I am Brett Denton.

My Mission Is Performance.
  • Performance in business.
  • Performance in health.
  • Performance in wealth.
  • Performance in life.

Why Performance?

This is not one of those warm and fuzzy stories where I have dreamt about it ever since I was a wee-man and finally, it materialized. No, as a matter of fact, it’s genesis comes directly from the death of my childhood dream. My dream was to play on Sunday’s with millions watching as a professional football player in the National Football League. I grew up pushing myself to the max physically and mentally to ensure what I lacked in skill I made up for in sheer grit…Until I didn’t. At some point along the way, I got too good for my own good. I eased off the gas pedal a little too much. I became complacent. I started reading and buying into my headlines. I started complaining and making up reasons why I wasn’t the starting running back or performing as well as I should have been. I did everything except the one thing would have had the greatest impact. That one thing was to look squarely in the mirror. Because I was not willing or was scared to...

I failed. Not Once,
But many times.

I lost in the semi-finals of the Alaska wrestling state championships to an opponent I had never lost to in nine previous matches and was a favorite to win gold. Once wasn’t enough, so I failed again. I was an eternal backup running back for Boise State University (Although I did start in one game and ran for 125 yards and two touchdowns) Many people may not see this as a failure, but you have to understand this was my entire life at the time. Then, finally…I failed one more time. (I’m a slow learner.)

I had a great job, but it was running me ragged, I had no time to take care of myself physically, and I didn’t particularly like it no matter how “good” of a job it was. Oh, and I had over $100,000 of debt to my name. Class act!

Screw it, JUST DO IT!

I finally looked in the mirror. The cold hard truth was staring back at me with bitter disdain and a gauntness that I had never witnessed before. I didn’t recognize the person staring back at me. I was in my twenties and looked like I was going on fifty. I looked sick, frail, and unhealthy. My life had overrun me. I was an empty shell of a person going through the motions. The last straw was me standing in my driveway seeing my car repossessed, having no job, and being over one-hundred thousand dollars in debt.

  • I chose to take responsibility.
  • I chose to stop blaming or relying on the external.
  • I chose to become a performer.
  • Since that point:

  • I have paid off all debt.
  • Built a boutique fitness facility that has transformed thousands of lives.
  • Learned a lot about performance.

What I Do