Measurement allows us to see what is and what is not.

We are good at convincing ourselves of things that are not fact.

“I eat well,” says the average American.

No, you don’t, you eat a few vegetables and a whole lot of processed foods.

“I am too busy to work out,” says the average American.

No, you are not, you watch 5 hours of TV per day.

Shall I keep going 😉

I am not immune to this and that’s why I personally measure and review often.

In this series, I am going to cover the things I measure in hopes that you are inspired to do the same in an effort to see in black and white what you are and are not doing or where you can improve.

Some of the things I will cover are common sense (like many of the things I cover) but just because they are common sense doesn’t mean you are doing them.

Doing them NOT knowing them is the important part.

Some of the most successful people in the world do things without knowing exactly what they are doing and that is great for them, but for the rest of us, we must know, do, and measure.


Brett “May-sure or MEE-SURE?” Denton